|
Discover The Reasons Why The Famous Brand Name Anti Aging Skin Care Creams Are Flawed |
|
Written by Brett Seagrott
|
|
Wednesday, 16 September 2009 10:28 |
|
The worlds luxury big brand skin care manufacturers have bombarded their target market for years and years with the message that the more 'elite' and expensive a skin care care product is, the more advanced and effective it is
by BrettSeagrott
The worlds elite big brand skin care manufacturers have bombarded their customer base for years and years with the message that the more 'elite' and expensive a skin care care product is, the more advanced and effective it is
Are you one of those people who really believe that the famous super expensive brands include the most successful anti aging ingredients and as a result should provide the best results?
Well, if you do it's time for you to consider the truth which is as simple as this: The 'big-brand' skin care companies do not churn out more superior, more effective anti aging skin care cosmetics.
Just read down the page to discover the reasons.
One of the key reasons is the mammoth size of their organizational structures along with enormously intricate distribution networks. The logistics therefore, of manufacturing a new formula and sending it to tens of thousands of outlets all over the world is a enormously multifaceted, time consuming task.
This creates the necessity for lengthy lead in times before a new product can be released and circulated. Close to two years is in general the length of lead-in it takes these enormous companies to get new products to market. On every occasion a new ingredient breakthrough is discovered, smaller 'lean' companies can reformulate and have a new product ready within a handful of months. For big brand name companies this is simply not doable.
It's that simple! You see, these are exactly the reasons why luxury brand name anti aging skin care products are not up to date and are not based on the most successful skin care science currently available. That long lead in period puts them behind the eight ball time and time again. They just can't keep up with new breakthrough ingredients that are continually being discovered.
It's fair to say however that their sophisticated and professional advertising presentations create a believable illusion that they are in fact the best (when they're definitely NOT!)!
LET'S LEARN TO LOOK THROUGH THOSE TRICKY MARKETING PRESENTATIONS
All anti aging skin care product companies are completely conscious of what their clients command from the their products. Their fancy creams and serums are expected to (significantly) lessen the observable signs of aging by focusing in on these critical factors:
Tone down those dreaded fine lines and wrinkles
Hone in on sun damage - including age spots, freckles and discolorations
Firm up the skin's elasticity
The net effect is (meant to be) a more youthful appearance which you can visibly see!
The luxury brand companies in particular spend mammoth amounts in an attempt to 'educate' us on the up-to-the-minute, most advanced skin renewal technology. (Sadly, this helps to force up the purchase price of their products!)
They possess the marketing budgets to put together highly clever marketing presentations which on the whole do a very good job at making certain we understand exactly how an effective anti aging skin care formula should go about fulfilling its anti aging results. In the simplest sense this means combating the three principal causes of skin aging:
Deal with the deficiency of collagen and elastin with confirmed ingredients that have been shown to escalate the levels of these
Addressing decreasing levels of hyaluronic acid with clinically proven ingredients which can boost hyaluronic acid levels
Diminish the detrimental effects of oxidation from health destroying free radicals by using the most effective antioxidants
So, even though the big brand name companies make sure we know these three scientific 'basics' are what's needed to comprehensively treat the causes of skin aging, we must ask ourselves whether in fact these famous brands actually contain highly effective 'anti aging' ingredients to address THE WHOLE THREE?
Yes, it's true.
For the reasons you're now aware of they simply can't afford to deal with all three. It all comes down to the mighty dollar! A quick and basic evaluation of their active ingredients proves that they usually aim at only one and in the best case scenario, 'two', of the causes of skin aging!
The key to understand here is that these fundamental causes of skin aging are INTERRELATED and INTERDEPENDENT on one another so unless you attend to all three of them equally, you will not be do well with your anti aging program.
What that means is unless you target all three of them (at the same time) then you plainly cannot achieve any actual level of success in your anti aging program.
NOW, that's just step one. The next step is to understand that there are effective 'anti aging' ingredients and then there ARE highly effective 'anti aging' ingredients! Therefore, if you're sincerely resolute about your anti aging efforts AND require outstanding value for the money you spend, you have got to seriously take into account the 'LIMIT OF EFFECTIVENESS' of the 'anti aging' ingredients formulated into in an anti aging skin care product!
Now, its important to be aware that there are effective anti aging ingredients and then there ARE highly effective anti aging ingredients!
So, if you expect substantial, plainly obvious anti aging results, in addition to exceptional value for the money, then you have to meticulously take into account the DEGREE OF EFFECTIVENESS of the anti aging ingredients used!
On this theme let me share a home truth with you. It completely common in the skin care industry to include an effective, proven ingredient in a product formula (so that a label 'claim' be made) but to include it in ridiculous minute ineffective dose quantities!
In other words, the ingredient quantities used are nowhere in the vicinity of the levels at which the ingredient has been confirmed effective in clinical research.
Here's what you definitely ought to know regarding the skin care industry. It is customary to use a highly effective ingredient so that a label declaration can be made but include it in useless minute amounts! The extent of the ingredient used is nowhere close to that which was used in clinical research.
To exemplify this point let's imagine that the greatest results were created with a 3% strength for a specified ingredient. So, obviously that is the concentration which a skincare company should use in their products. But instead, we see big companies putting in levels like 0.2% simply so that legally they can register the ingredient on the product label and make their claim. Sadly, for customers who like to do research before buying and stay in the know, the manufacturers are not legally required to declare ingredient amounts for skin care cosmetics - so they don't!
We all know that skin care products are not under any regulations to list the dose amounts of their active ingredients - so of course they don't - ever!
AN LOOK AT THE ISSUE OF VALUE FOR MONEY
The miniature concentrations of active ingredients used in influential brand products make it impossible for those products to bring about the full extent of their marketing claims for the bulk of users. By keeping any 'product result test groups' extremely small and then marketing product benefits in a general, non quantifiable way, the big brand name companies are able to 'fashion and manipulate an illusion of the truth.
Please understand however that I'm not categorically stating that it's not possible to attain tangible 'real' anti aging benefits from a famous brand skin care product! What I'm wanting to impress on you however is that those benefits are not the most effective possible (from a clinical/scientific perspective) and they offer extremely scant value with their grossly over-inflated purchase prices.
The celebrated 'elite' brand anti aging skin care creams and serums are not priced according to the cost of producing them but more accurately at the very top price point the market will bear. Paying in the region of $70, $80, $100 and beyond is in effect wasting money - it's simply not necessary to part with this kind of money in order to attain the results you're after. The other focal issue to be concerned about with elite brand name skin care products is their safety. This is a serious topic to comprehend and it's something the majority of companies (including the elite brands) go to considerable lengths to hide from you.
THE BEST ANTI AGING SKIN CARE PRODUCTS
The safest, clinically most effective products are formulated and released by significantly smaller, mid sized companies, who, for the most part you're not likely to have heard of (unless you're in the know!). The reason for that is because these smaller companies don't have or rely on mammoth marketing budgets like the famous elite brands do.
Rather, their marketing philosophies are based on word of mouth from delighted consumers and they are selling straight to the customer through the Internet only. This represents the most cost effective production standard presently available. By staying clear of expensive promotion and distribution methodologies they are capable of pouring enormous savings back into their products.
This gives you
The most modern, most successful breakthrough active ingredients
In clinically effective amounts
The use of (far more costly) all natural ingredients and total avoidance of chemical based ingredients
Additionally there comes one final essential element -and this is what pushes the best skin care companies to the pinnacle of the pack. They keep their profit margins small and price their products in accordance with the cost of producing them. (They accept a sensible profit!)
THE INDUSTRY'S BEST CELL REPLENISHMENT TECHNOLOGY: THE ANTI AGING SKIN CARE PRODUCT I USE
While reading through this article, you're no doubt aware of the number of time I've mentioned this phrase: mentioning this phrase: "The 'most effective' anti aging ingredients". Naturally, these are what everyone's interested in. Therefore I'm going to devote my follow up post to a discussion of the:
"BIG THREE" !!
The Big Three are the latest 'breakthrough' anti aging ingredients! Clinical studies supporting them, especially in respect of stimulating collagen and elastin regrowth and for increasing hyaluronic acid levels, are outstanding.
My colleges (a.k.a 'spies') in the skin care industry assure me that the elite brand companies are as we speak gearing up to put together new anti aging skin care cream products based on the 'Big Three'. (But if you're faithful to the pricey elite brand products, you'll be waiting a loooooong time to benefit from them. Consider those long lead in times I mentioned above?)
Now to the name of the company which manufactures the anti aging skin care products my family and I use at the core of our facial anti aging program. These products already contains the 'Big Three' - all three of them. My reasoning for changing over last year to this company's products was influenced to a huge degree by the fact they use the 'Big Three' in the same concentrations used in the clinical research.
'Xtend-Life' is the company. They operate out of New Zealand. Their organizational set-up falls in line with the cost effective organizational/production criteria I listed above. They're a lean, flexible, medium sized family owned company, selling direct to the consumer only through the internet. Of key importance is the fact that there are no shareholders or venture capitalists associated with the company and so on. That's why they can formulate and sell such highly effective and unmatched cell rejuvenation products at a half to a third the price of the luxury brand name products. That's a sizable difference!
The chairman of Xtend-Life told me that they have a leading German cosmetic chemist heading their R & D. Unlike most companies, who give their research people a maximum amount that they may use for each 100 grams of product, Xtend-Life did not place any such limits. The consequence of this strategy is that the expenditure for Xtend-Life's raw ingredients are as much as 3 times those of some of the leading elite brands. But their marketing and distribution approach hands them the ability to absorb this and still churn out the most effective anti aging skin care products presently available.
When it comes to less famous, mid sized skin care companies, like Xtend-Life, it's reassuring to know there are other wonderful companies out there who also are currently using one, or in some cases two of the 'Big Three' AND at the optimal clinically established quantities. However, I'm not aware of any other company which has the capability to blend multiple active ingredients synergistically in the way like the Xtend-Life skin care formulas have.
Xtend-Life use more than 40 active ingredients in their anti aging skin care products. All of which are from top to bottom natural, safe enough to eat and confirmed in clinical trials to WORK! There's no buried chemicals which IS the case with some of the exclusive big-brand products!
|
|
